Africa is becoming a new iGaming market
Africa is not the most obvious market for launching iGaming products, but the prospects there are enormous. The key question is how to enter correctly and which countries to choose. In search of an answer, I came across an extensive study: https://www.insidermonkey.com/blog/igaming-market-analysis-a-region-by-region-breakdown-1486119/
. It helped me look at the continent from a different angle and understand the real growth points. Africa today is similar to Europe 15 years ago: the Internet is actively spreading, mobile payments are developing. Those looking for risky but promising markets should pay attention to Nigeria, Kenya, South Africa.
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Africa is increasingly seen as a promising region for launching iGaming projects. There is a growth in mobile internet and digital payments. At the same time, the market remains fragmented, with differences in access to technology and approaches to gambling regulation.